Findabl vs HubSpot AEO Grader
HubSpot's free Grader gives a one-time AI-visibility snapshot. Findabl is a dedicated citation tracker that captures and stores every AI response across four engines, including Claude.
Findabl
Findabl is AI Citation Intelligence: measurement plus the action layer above it. We send real prompts to ChatGPT, Gemini, Perplexity, and Claude, then produce Actions across four workstreams (entity anchoring, citation velocity, on-page content, measurement loop). Honest baseline, homonym detection, per-target competitive diagnosis, confidence intervals after four weeks of tracking, and one-click self-audit publishing. No modeling, no estimation.
HubSpot AEO Grader
HubSpot's AEO Grader is a free, no-login web tool that scores your brand's AI visibility across five weighted dimensions (sentiment 40%, presence 20%, recognition 20%, share of voice 10%, competition 10%) out of 100. It runs real prompts through ChatGPT, Perplexity, and Gemini, but it is a one-time snapshot: it does not store the raw response or list the citations behind it. Ongoing monitoring plus competitor and citation source analysis live in the paid HubSpot AEO product, sold standalone at $50/mo and also bundled in Marketing Hub.
Feature-by-Feature Comparison
The Verdict
HubSpot's AEO Grader is a solid free snapshot: it sends real prompts and scores your brand across five weighted dimensions out of 100. But it is a one-time read that does not store the raw response or list the citations behind your score, and ongoing monitoring with citation source analysis sits in the paid HubSpot AEO at $50/mo. Findabl is built as a dedicated citation tracker. We capture and store the full response from ChatGPT, Gemini, Perplexity, and Claude, attribute every citation to its source domain, monitor weekly, and hand you Actions. If you need an auditable record of exactly which engines cited you and which sources shaped the answer, Findabl is the dedicated tool.
Market Context (2026)
AI-visibility tooling is splitting into two kinds of product: scorers that grade how your brand appears in AI answers, like HubSpot's AEO Grader, and dedicated citation trackers that capture and store the underlying responses and sources. Findabl is in the second group, with per-citation source attribution and a long-term, auditable archive built for regulated industries.
Compare Findabl to other tools
Get Your Actions Free
Honest baseline + four-workstream Actions in 60 seconds. Real prompts, every recommendation grounded in your data.
Check Your GEO Score →Free · 60 seconds · No signup required